Beyond “Free From”: Why Food Marketing Is Changing
Leggi l’articolo in italiano For years, removing an ingredient and highlighting its absence on the packaging was enough to make a product stand out. Today, however, the landscape is changing. Data from the latest edition of GS1 Italy’s Osservatorio Immagino show that while the overall free from market continues to grow, not all claims are […]
Laws Change Packaging. Knowledge Changes Behaviour
HuffPost Italy has just published a commentary by Pietro Paganini on why nutrition labels alone cannot change eating habits. From Nutri-Score to Chilean warning labels, he calls for a new paradigm built on knowledge, innovation and personalised prevention. Read the full article in Italian on HuffPost, or find the English translation below. Key messages: Obesity […]
La politica può regolamentare ciò che la scienza non ha ancora definito?
ANSA, Lazio Politico e AgenSalute hanno ripreso l’intervento di Pietro Paganini sulla recente decisione di Roma di escludere i cibi ultra-processati (UPF) dalle mense scolastiche. Mentre cresce la volontà politica di regolamentare questi prodotti, emerge una contraddizione: gli UPF vengono già trattati come una categoria giuridica e amministrativa, nonostante la comunità scientifica non abbia ancora […]
When Nutrition Becomes an App: Empowerment or Dependency?
Leggi l’articolo in italiano Europe is digitalising nutrition faster than it is teaching its citizens to read what the screen is telling them. By 2024, the EU-27 had reached an eHealth maturity score of 83%, and every Member State now offers online access to electronic health records. The Digital Decade goal of universal access by […]
Our Contribution to the Revision of the Nordic Keyhole Regulation
Competere has submitted its response to the public consultation launched by the Swedish Food Agency on the revision of the Nordic Keyhole regulation. Our contribution aims to support a balanced, science-based approach to consumer information, grounded in freedom of choice and respect for individual and cultural diversity. Download the full contribution The document highlights the […]
Safe Hearts Plan: Empowering Europeans to Be Healthier Again
We welcome the publication of the European Commission’s Safe Hearts Plan as a step forward in addressing one of Europe’s most pressing public health and socio-economic challenges. Compared to earlier drafts, the final version reflects a more balanced and less paternalistic approach, placing greater emphasis on prevention across the life course, early detection, and patient-centred […]
Why America should not copy Europe‘s Healthcare System
Leggi l’articolo in italiano Real Clear Health, one of the most respected U.S. outlets on healthcare and policy, has published Pietro Paganini’s commentary, in which he argues why the United States should avoid replicating Europe’s healthcare mistakes, especially drug price controls that delay innovation and access to treatments. Read the full article on Real Clear […]
Beyond the Label: The Future of Transparency
Leggi l’articolo in italiano The label was created to inform, but today it increasingly confuses consumers. Tomorrow, trust will no longer be found on the shelves, but online in verified and personalized data. Artificial intelligence agents will turn transparency into value, and consumers into conscious decision-makers. The Current Situation Originally conceived to provide information, the […]
The EU’s Proposed Ban on “Meaty” Names for Plant Based Alternatives: Consumer Protection, or Protectionism?
Leggi l’articolo in italiano A new legislative proposal by the European Commission (‘EC’) aims to reserve terms like ‘bacon’, ‘ribs’, and ‘chicken’ exclusively for animal products, igniting a fierce debate between traditional producers and the booming plant-based industry. Background In recent years, the market for plant-based foods mimicking the look, texture, and names of traditional […]
UPF: More Ideology Than Scientific Evidence
Leggi l’articolo in italiano In recent years, the debate around ultra-processed foods (UPF) has made headlines across Western media, especially in the English-speaking world. Studies, opinions, and recommendations have multiplied. Yet one unresolved issue remains: do we truly know what we mean when we talk about UPFs? The concept has become a powerful symbol in […]